Internet marketing means marketing of the products or services online. It refers to the strategies and techniques that are used for marketing of the products and services online. Internet marketing strategies include web-designing, search engine optimization, e-mail marketing, online promotions and blogs.
Since the whole world has migrated online, however the internet is every marketer’s best friend and enemy because only great internet marketing efforts cut through the clutter and attract customers.
E-commerce or electronic commerce simply means buying or selling products or services through electronic means like internet, mobiles, telephones, fax machines, ATMs. E-commerce uses strategies such as public relations, referrals, banner ads.
Online shopping, online banking, teleconferencing, electronic tickets, instant messaging are some of the common business application related to e-commerce.
Internet marketing and e-commerce have both marked their places in the world of technology. The success of any business at present strongly depends on Internet marketing as well as e-commerce. Simply put, business requires both. Because;
Internet marketing and e-commerce both deal with online transactions.
Internet marketing is a part of e-commerce.
Businesses go online to find their prospects, that’s internet marketing. When customers decide to carry out actions like make purchases, payments for services; e-commerce provides the prospect(s) with the convenience required to make such decision.
E-commerce and internet marketing are within the customer’s reach 24/7 and it is a cost-effective way of promoting business. Not necessarily inexpensive.
Even though internet marketing and e-commerce appear to have no significant differences, these two go separate ways at some point.
E-commerce is a Wider concept Than Internet Marketing
Internet marketing only deals with business transactions carried through internet, e-mails, search engines whereas e-commerce carries business transactions through various electronic mediums like internet, mobiles, telephones, fax machines, ATMs, credit cards.
Internet Marketing Strategies Are Carried Out From an Advertising and Branding Perspective
Businesses harness internet marketing effort to capture customer’s attention with attractive designs and ads but e-commerce businesses take a shop-keeper approach by trying to figure out how customers search for products, who buys what and the features, functionality and prices customers are most attracted to.
Internet marketing ties together the technical and creative aspect of internet, including designing, development sales and advertising. E-commerce marketing on the other hand is the sales-support of e-business.